






The DSLR Video Revolution
“At one point, 70% of commercial videos being shot by the four largest Los Angeles ad agencies were being done with an HD DSLR. The HD DSLR has dramatically changed production of commercial videos - where once a crew of twenty souls might be needed to handle all the equipment, setup and talent for a major commercial venture, much of the same work can be done with a crew of three. Fifteen cases of equipment can handle an HD DSLR shoot -two hundred cases might be needed for more traditional equipment for a full-length major motion picture. Shooting dramatic action scenes that might expose a $50,000 to $250,000 camera to harm can be done with a $2,700 camera and $2,000 lens. The bottom line is that the emergence of the HD DSLR as a viable commercial video platform (at a fraction of the cost of more traditional or specialized equipment) has the potential to allow folks with less than the deepest of pockets to get into the video game in a serious way.
Laforet also spoke about the RED Epic and Phantom video cameras, arguably the present state of the art in digital video capture. The RED Epic features capture rates up to 120 frames per second at full 14 megapixel resolution. EPIC is engineered to be a DSMC (Digital Still & Motion Camera) by design, with a native dynamic range of over 13 stops and resolution that exceeds 35mm motion picture film. You can set the camera for video, or single captures, and RED's website offers a hand-built RED Epic, lens and support equipment for $58,000. The RED Epic can also accept Canon or Nikon lenses.
Phantom offers cameras capable of shooting over 1000 frames per second at full resolution, and with frame rates over 10,000 fps at reduced resolution. A fully-optioned Phantom for a major motion picture can run about $600,000.”
6Sight Future of Imaging Summit: The DSLR Video Revolution
by Jim Keenan